To create value, we embrace challenges and experimentation.
The Playground is where new projects are born.
What’s Playground?
Playground is a space within PinchLab where we experiment with new ideas. The name “Playground” was chosen because we want the projects conducted here to be fearless in the face of failure. Playground is where we combine creativity with product development know-how.
We understand that successfully bringing a product to market is extremely challenging. Turning an idea into reality, from market validation to achieving Product Market Fit (PMF), can only be accomplished through continuous failures and countless attempts.
We hope that one day, Playground will be the birthplace of a truly impactful product!
Let’s Experiment
Playground is a creative sandbox, a space where new ideas are tested, and bold experimentation thrives. It’s an environment where failure is not feared but embraced as part of the journey to innovation.
Embracing Failure
At Playground, we believe that every failure brings us one step closer to success. Our ultimate goal is for Playground to become the birthplace of groundbreaking projects that push the boundaries of innovation and inspire greatness.
How it works?
➊ Ideation & Brainstorming
Facilitate internal workshops to brainstorm innovative ideas, refine the product vision, and assess feasibility through market research.
➋ MVP Planning
Strategically plan and develop a Minimum Viable Product (MVP) to efficiently test key features, gather valuable feedback, and optimize outcomes with minimal resources.
➌ Product Iteration
Enhance and evolve the product through continuous, data-driven iterations, incorporating user feedback to boost value and optimize usability.
➍ Go big, or go home
Decide whether to scale the product for broader market expansion or pivot based on market insights and performance data.
